Comments for http://c8blog.canvas8.com/blog Thu, 18 Feb 2010 11:15:54 +0000 http://wordpress.org/?v=2.8.3 hourly 1 Comment on What are the triggers for motivating people? by Nick http://c8blog.canvas8.com/blog/2010/02/17/what-are-the-triggers-for-motivating-people/comment-page-1/#comment-332 Nick Thu, 18 Feb 2010 11:15:54 +0000 http://c8blog.canvas8.com/blog/?p=269#comment-332 Thanks Mat for your comments - It is interesting to note that although the filming budgets for T-Mobile etc were significant, the single YouTube invite played on the emotional trigger of Fun. There are many many more examples that we used in the full report from the Valentines day pillow fights in San Francisco through to Silent Disco (also in Liverpool Street Station). Even last week a Facebook Group (http://bit.ly/97fIa4) inviting people to a party got a little out of hand... What the full report does is highlight the emotional triggers for engaging and mobilising large groups referencing psychological and emotional studies. Hopefully there isn't any Texas Sharpshooting in sight. I'll send you a link to the full report. It would be good to get your feedback. Thanks Mat for your comments – It is interesting to note that although the filming budgets for T-Mobile etc were significant, the single YouTube invite played on the emotional trigger of Fun. There are many many more examples that we used in the full report from the Valentines day pillow fights in San Francisco through to Silent Disco (also in Liverpool Street Station). Even last week a Facebook Group (http://bit.ly/97fIa4) inviting people to a party got a little out of hand… What the full report does is highlight the emotional triggers for engaging and mobilising large groups referencing psychological and emotional studies. Hopefully there isn’t any Texas Sharpshooting in sight. I’ll send you a link to the full report. It would be good to get your feedback.

]]> Comment on What are the triggers for motivating people? by Mat Morrison http://c8blog.canvas8.com/blog/2010/02/17/what-are-the-triggers-for-motivating-people/comment-page-1/#comment-331 Mat Morrison Thu, 18 Feb 2010 10:32:45 +0000 http://c8blog.canvas8.com/blog/?p=269#comment-331 It strikes me that a lot of examples and case studies like this run the risk of falling foul of the "Texas Sharpshooter Fallacy" --that is that they try to make sense of statistical data that is selected after the event. Sure, there are examples like the camera story. But for each of these, there are many many thousands of examples that never get off the ground. It's notable that the other two case studies here had massive TV budgets. It strikes me that a lot of examples and case studies like this run the risk of falling foul of the “Texas Sharpshooter Fallacy” –that is that they try to make sense of statistical data that is selected after the event.

Sure, there are examples like the camera story. But for each of these, there are many many thousands of examples that never get off the ground.

It’s notable that the other two case studies here had massive TV budgets.

]]> Comment on Half truths or whole truths: what’s your brand buying from women? by Greg http://c8blog.canvas8.com/blog/2009/11/04/half-truths-or-whole-truths-what%e2%80%99s-your-brand-buying-from-women/comment-page-1/#comment-103 Greg Wed, 04 Nov 2009 14:19:09 +0000 http://c8blog.canvas8.com/blog/?p=185#comment-103 Thanks Canvas8! Is Mary available for consultancy/pitch? Thanks Canvas8! Is Mary available for consultancy/pitch?

]]> Comment on Interfacing with Mum 2.0 by Peeyoosh Chandra http://c8blog.canvas8.com/blog/2009/09/09/interfacing-with-mum-2-0/comment-page-1/#comment-79 Peeyoosh Chandra Thu, 15 Oct 2009 20:30:29 +0000 http://c8blog.canvas8.com/blog/?p=104#comment-79 We ran some similar research here in Australia, and it lead us to the Telstra Mum 2.0 - Digital Makeover campaign - http://www.telstra.com/callmum We ran some similar research here in Australia, and it lead us to the Telstra Mum 2.0 – Digital Makeover campaign – http://www.telstra.com/callmum

]]> Comment on Emerging technology – the learnings by Sol Wei http://c8blog.canvas8.com/blog/2009/09/10/emerging-technology-the-learnings/comment-page-1/#comment-60 Sol Wei Wed, 23 Sep 2009 20:31:51 +0000 http://c8blog.canvas8.com/blog/?p=108#comment-60 Hi there, key points: http://goodideasarefree.blogspot.com/2009/09/technology-use-it-or-be-used-by-it.html Hi there,
key points:
http://goodideasarefree.blogspot.com/2009/09/technology-use-it-or-be-used-by-it.html

]]> Comment on Emerging technology – the learnings by Sol Wei http://c8blog.canvas8.com/blog/2009/09/10/emerging-technology-the-learnings/comment-page-1/#comment-59 Sol Wei Wed, 23 Sep 2009 20:31:31 +0000 http://c8blog.canvas8.com/blog/?p=108#comment-59 Hi there, key point: http://goodideasarefree.blogspot.com/2009/09/technology-use-it-or-be-used-by-it.html Hi there,
key point:
http://goodideasarefree.blogspot.com/2009/09/technology-use-it-or-be-used-by-it.html

]]> Comment on The future of free – last week’s announcement by Rupert Murdoch by mcdonalds coupons http://c8blog.canvas8.com/blog/2009/08/10/the-future-of-free-last-weeks-announcement-by-rupert-murdoch/comment-page-1/#comment-6 mcdonalds coupons Sun, 13 Sep 2009 21:20:00 +0000 http://c8blog.canvas8.com/blog/?p=52#comment-6 Thank you much for that great blog post. Thank you much for that great blog post.

]]> Comment on Canvas8 talk to Gerd Leonhard by sandraraven15 http://c8blog.canvas8.com/blog/2009/08/19/canvas8-talk-to-gerd-leonhard/comment-page-1/#comment-5 sandraraven15 Wed, 09 Sep 2009 12:48:36 +0000 http://94.126.44.244/blog/?p=3#comment-5 Hi! I was surfing and found your blog post... nice! I love your blog. :) Cheers! Sandra. R. Hi! I was surfing and found your blog post… nice! I love your blog. :) Cheers! Sandra. R.

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